When trying to find a good backpack for the new school year, all the different options can be overwhelming. It is sometimes easier to just find the best backpack brands for school and then pick one of the available styles from the brand. In order to find the most trustworthy backpack brands, we have considered each brand’s reputation, the material used, style, affordability, and storage capabilities. Any backpack from one of these brands will be able to carry plenty of heavy schoolbooks while still being comfortable and sturdy throughout the school year.

10. Skip Hop

skip hop backpack

These backpacks are perfect for children who are just starting school. They come in cute animal designs and have a simple two-pocket storage style: one mesh side pocket that is perfect for fitting a juice box or water bottle and a front pocket that is great for smaller items, like coloring pens or snacks.

[table id=64 /]


  • Phthalates free
  • Easy to clean
  • Insulated snack pouch


  • Too small for carrying many schoolbooks
  • Designs may be too childish for those outside of elementary school

9. Under Armour

under armour backpack

Under Armour is known for their athletic gear, so their many backpack styles have a sporty aesthetic. Their signature synthetic blends repel water while being comfortable. An added bonus is the fact that most of their backpacks include a laptop sleeve, that is able to fit a 15” laptop.

[table id=65 /]


  • Water bottle holder
  • Breathable shoulder straps
  • Included laptop sleeves
  • Tear-resistant fabric


  • Some models are too narrow for standard schoolbooks
  • Limited color options

8. Adidas

adidas stadium backpack

Adidas is a rather trendy brand at the moment, and their backpacks live up to the brand’s reputation for convenience and quality. Their backpacks are big enough to fit school books, athletic uniforms, and balls.

[table id=66 /]


  • Unique color options
  • Water resistant
  • Padded straps
  • Separate pocket for smelly, sweaty exercise gear


  • Not extremely affordable
  • Only useful for athletic schoolkids

7. High Sierra

high sierra backpack

High Sierra backpacks come in many colorful designs, and they all tend to focus on comfort and convenience. All styles contain plenty of pockets, buckles, and mesh storage pouches.

[table id=67 /]


  • Wide, adjustable, padded straps
  • Side compression straps
  • Plenty of styles to choose from
  • Very durable and easy to clean


  • Somewhat bulky appearance
  • Colors not always accurate

6. Fjallraven

fjallraven kanken backpack

This brand started out as a company for selling hiking rucksacks, but their signature water and dirt resistant materials have made them popular for school backpacks. Fjallraven bags have a clean, rectangular look that older students will appreciate.

[table id=68 /]


  • Fits 15-inch laptops
  • Ergonomic shoulder straps
  • Dual handles for carrying
  • Many size options


  • Not machine washable
  • Lack of interior compartments

5. Patagonia

patagonia refugio backpack

Patagonia makes one of the most generous backpacks you will find on the market, being able to fit multiple books, an average-sized laptop, as well as various other accessories. They have exterior vertical stash pockets, which are great if you want to have quick access to your important items. On top of that, you will also find lateral stretch-woven pockets for storing juice/water bottles.

[table id=69 /]


  • Padded laptop compartments
  • Breathable back and shoulder padding
  • Adjustable cording for exterior storage
  • Reinforced handles


  • Some users have complained that the materials are not long-lasting

4. Herschel

herschel supply co backpack

Herschel backpacks are perfect for those who want something large and sturdy without sacrificing on style. Their many backpack styles are characterized by clean lines and leather accents.

[table id=70 /]


  • Fun patterns and colors
  • Outer zip pocket
  • Lifetime warranty
  • Magnetic and drawstring closures


  • Limited interior or side pockets

3. Swissgear

swissgear travel gear 1900

These backpacks are renowned for their durability and storage capacity. Students can fit up to a 17-inch laptop in the backpack, making it one of the best backpack brands for college students who need something functional.

[table id=71 /]


  • Also useful for travel
  • Sturdy metal zippers
  • Plenty of organizational pockets
  • Ergonomically contoured, padded shoulder straps


  • Limited color choices
  • Bulky appearance

2. North Face

north face jester backpack

North Face bags have a roomy main compartment for books, along with an organizer front pocket for other student equipment. These durable bags can fit even large books or laptops.

[table id=72 /]


  • Removable hip belt
  • Reflective patches
  • Exterior storage with bungee system
  • Comfortable padding along shoulders and back


  • May feel top-heavy when fully loaded

1. JanSport

jansport big student backpack

Students love JanSport bags because they come in so many unique colors and patterns, and parents appreciate the durability and functional storage of JanSport bags. Most JanSport backpacks have a standard design with two outer pockets and one interior pocket.

[table id=73 /]


  • Ergonomic shoulder straps
  • Front pocket includes organizer
  • Includes lifetime warranty
  • Quick-find pocket for cell phone

Click here to find out what the best JanSport backpacks of this year are!


When you pick one of these brands, you can be confident that you will get a durable and stylish backpack that is big enough to hold all the essentials. Have you purchased a bag from one of these backpack brands for school? Comment below to share your experience with us!

Pin It on Pinterest

Share This